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Objective:
DG Influence Media aimed to increase social media profile visits for their client, a Mexican seafood
restaurant in L.A County.
To enhance their client's online presence, DG Influence Media teamed up with Geospatial Habits. They used psychographic and behavioral data to find the best zip codes within a 10-mile radius where people are likely to visit Mexican seafood restaurants.
DG Influence Media conducted geographic market research using Geospatial Habit's tools to find the best zip codes with the most potential customers. They focused within a 10-mile radius of the client's location for proximity. Then, they launched a targeted advertising campaign, creating personalized ads that matched the audience's preferences. The emphasis was on showcasing the unique offerings of the Mexican seafood restaurant to attract social media users.
- Click-Through Rate: The advertising campaign by DG Influence Media achieved a remarkable 4.4% click-through rate, surpassing their goals and indicating the success of the targeted approach in capturing audience interest.
- Interactions: A significant 87% of impressions resulted in content interactions, showcasing the campaign's effectiveness in swiftly driving meaningful engagements in the right locations.
The collaboration between DG Influence Media and Geospatial Habit resulted in a notable increase in social media profile visits, showcasing the power of precise location data-driven strategies in digital advertising. The success metrics exceeded industry benchmarks, highlighting the impact of targeted geographic market research.
DG Influence Media's use of Geospatial Habit's strategic data analysis proved instrumental in achieving the campaign objectives. By aligning the advertising strategy with geographic market research, DG Influence Media successfully elevated the online visibility of their client. This case study underscores the effectiveness of leveraging data-driven insights for targeted and impactful digital advertising campaigns.
Objective:
Increase social media page visits and engagement for Cemitas Poblanas, a street food vendor in
Los Angeles.
Cemitas Poblanas, known for their authentic cuisine, sought to boost social media visibility and stand out among local competitors.
Geospatial Habits conducted geographic market research to identify the locations of Cemitas Poblanas' target audience. Instagram ads were strategically placed in specific zip codes where engagement was most likely. This data-driven, location-based approach was key to the campaign's success.
- Interaction Rate: The Instagram ad campaign achieved a 90% interaction rate, demonstrating strong audience engagement.
- Click-Through Rate: A high click-through rate of 4.31% highlighted significant interest from
potential customers.
- Sales Growth: The campaign drove a remarkable 200% increase in sales for Cemitas Poblanas, directly linked to the increased engagement and foot traffic.
The targeted marketing strategy, powered by geographic insights, translated into tangible business growth. By focusing on specific locations and audience behaviors, Cemitas Poblanas experienced a substantial rise in both online and in-person engagement.
This case study illustrates the power of leveraging data-driven insights and targeted advertising. Cemitas Poblanas successfully used social media to generate a 200% increase in sales, underscoring the importance of understanding and reaching the right audience through tailored marketing efforts.
Objective:
Increase Website Traffic.
Two Girls Homecare, a leading caregiving service provider in Ventura County, aimed to enhance their online presence and drive more traffic to their website. To achieve this, they embarked on an Instagram advertising campaign with the primary goal of increasing website traffic.
Geospatial Habits analyzed the lifestyle and preferences of people within specific zip codes.
Through our spatial analysis, we identified five zip codes with a dense population of individuals exhibiting specific behaviors that Two Girls Homecare wanted to target. This granular approach allowed for a more targeted and personalized ad campaign.
- 780 ad interactions within a 20-day period.
- 188 users actively visited the Instagram profile page.
- 592 external link clicks, with over 75% success in directing users to the company's website.
1. Increased Exposure: The ad campaign significantly expanded Two Girls Homecare's online
reach, introducing their caregiving services to a broader audience.
2. Engagement Surge: With 780 profile interactions, users actively engaged with the ad content and profile, indicating a genuine interest in the services offered.
3. Substantial Traffic Boost: The standout achievement was the 592 external link clicks, surpassing the campaign's primary objective by increasing website traffic by over 75%.
Conclusion:
Two Girls Homecare's Instagram ad campaign proved to be a highly effective strategy in achieving their goal of increasing website traffic. The combination of compelling ad content, strategic targeting, and a focus on user engagement resulted in a substantial surge in online visibility. This success not only fulfilled the initial objective but also positioned Two Girls Homecare as a prominent caregiving service provider in Ventura County, with a growing online presence and a significant boost in website traffic.
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Tyson
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